Creating video content efficiently
This can be done by shooting multiple videos in one session. Now in theory it only takes several minutes to shoot a simple blog. It is often the studio setup time, having everything prepared and being in the right mind set that takes up valuable time.
Did you know that many TV studios shoot multiple shows at one sitting to cut the cost of production? Yes studios will have one audience sitting through several episodes of one show. The producers merely shuffle around the same audience and switch the outfits and accessories of the presenters so the viewers are none the wiser.
In business, time is money! So… what is your time worth? You cannot be making sales calls, doing quotes or consultations while you are in the studio. So why not do what the professionals do by creating video content efficiently with a filming day.
Have your studio space all set up ready to go before hand. Also preparing your content and wardrobe options will expedite proceedings. You can slightly alter your appearance in each clip so it appears these videos were made over a period of time. Then spend some time on the night before to make sure the is STUDIO setup, the CONTENT is prepared and YOU will be ready to start filming!
Shoot one or even two months blogs in one session, upload these to your YouTube Channel and schedule these to post on various social media platforms … WORK SMARTER NOT HARDER!
STUDIO SETUP (Preferably the night before)
|Lights||Batteries chargedPositioned for desired effectCheck your white balance|
|Reflectors||Optional – May need holding by an assistant or be taped in place|
|Power||Power board and cords and possibly tape to secure to floor to minimise trip hazards|
|Camera etc||Smartphone, Video camera, Tripods, smartphone mounts, batteries charged|
|Mirror||Set up behind camera to see composition etc – essential for solo shoots|
|Background||Fixed or changeable, backdrop (ironed and wrinkle free)|
|Furniture||Table for props, grooming essentials tripod supportChair/stool /box to sit on or rest equipment on eg. Mirrors etc|
|Set Up Studio||Mark the feet of the lights and tripods should they need to be moved.|
|Climate control||Having a controllable temperature is very helpful… too warm and you will be perspiring and look unprofessional. Aircon is essential when wearing makeup on a hot day. Too cool… not an issue.|
|Mini White board||To display the title and take number (in lieu of a clapper)|
|Script||Have your content all typed up in a word doc(future reference)You may chose to write it up on a prompt boardordownload your text to a teleprompter|
|Added text||You may consider any text added to your clip in editing|
|Props||All things required for the clip see the Clip & Script Planning Sheet|
|Other||You may have to have an item already prepared to show|
PERSONAL PLANNING & PREPARATION
If you are doing 5 videos in a day, plan several styling combinations
|Silver curtains||Purple v neck top||Silver and pearl pendant/E’rings|
|Silver curtains||Black top round neck||Long Hot Pink scarf silver choker / E’rings|
|Purple backdrop||White layered top/ shrug||Long patterned dk pink scarfBig Red and silver Heart/E’rings|
|Purple backdrop||White layered top/ shrug||Layered silver necklace|
|White wall and company banner||Cream Linen round neck top||Long Hot Pink scarf silver choker / E’rings|
|General||Be well rested … looking exhausted may not help you sell your messageFamiliarise yourself with the script/actions movementFamiliarise yourself with equipment and setupGrooming equipment – Makeup/Brush/Mirror/Tissues/Tape/Clips to minimise bulk|
Personal Preparation = Camera Ready
|Grooming||Hair in place, looking goodMakeup done, not shiny… ? powder neededNO lipstick on your teeth|
|Clothing||Check colours and contrast against the background/backdropWrinkle free, well fitting, taped/clipped where necessary|
|Accessories||Pendants centred, scarf sitting well and works on the neckline|
- This is also the pre-take checklist (just as important as a pilots pre flight checklist)
- Write on the board to show which clip it is. This makes it easy when it comes to review time
- You are Camera Ready and Camera Confidant – you are in control!
- Talk to the hole
- Smile and remember you are only talking to your one very special client. Breathe and relax!
- Pause before you start, whenever you bloop, pause before you start up again as well as when you have finished. These pauses are the valuable gaps you creating for effective editing J
- It is much preferable to have multiple takes and then just trim the ends… than video stroganoff… where you have multiple slices of footage that need to be pieced back together.
- VIDEO PLANNER
|RESOURCES & NOTES||SCRIPT BLOG VIDEO INFO HOW TO SERIES (circle)|
|# = refer to a slide||Call to action|
|TX = future text incl.RH/LH/Below|